How to Define Your Personal Brand Statement


The right personal brand statement sets you apart and resonates with the people you want to work with in your life and career.

Do you dread answering the question “Tell me about yourself?” or “What do you do?”

If you’ve ever stumbled when answering this, especially in an interview or networking event, then it’s time to really sit down and define your personal brand statement. I created a step-by-step writing guide to walk you through how to make your statement irresistible so the reaction you get from listeners isn’t “Oh, that’s nice” but rather “Oh wow, I wanna know more about what you do!”

The Personal Brand Statement writing guide will help you answer three key questions:

• Who is your target audience?

• What value do you provide that audience?

• How is your solution unique?